Status Solutions – White Paper – Nobody Lives in the Lobby (CATIE)
Transform the Senior Living Industry
Communication and connection are important for everyone, but especially seniors who are at risk for depression, functional decline and even premature death due to loneliness. According to the Pew Research Center, 41 percent of those 65 and older do not use the Internet, meaning that millions of seniors, members of our Greatest Generation, are still digitally isolated.
Maintaining social connections, especially with loved ones who may live long distances away, is a key consideration for seniors’ quality of life. So while we appreciate owner-operators trying to create attractive lobbies, cozy gathering areas and even computer rooms, nobody lives there. Your current and future residents are willing to pay for value and expect their basic needs to be met while also having access to information and amenities that make their lives better — all at their fingertips, not down the hall. “Nobody lives in the lobby,” as our friends at mature market research and marketing communications agency Varsity often say and kindly let us use that line.