By Joe Little, Laketec President

More than a rebrand — a bold evolution in direction, identity, and mission

I’ve long believed that every organization has a story—one written in chapters of growth, challenge, and reinvention. Today, I’m honored to share that we are embarking on a new chapter at Laketec. This isn’t just a fresh coat of paint. It’s an evolution, a purposeful sharpening of our direction, identity, and how we present ourselves to the world.

Why this moment matters

Over the years, you may have known Laketec as a dependable IT partner. But as we’ve grown, learned, and listened, we’ve recognized the importance of aligning our external messaging with our internal priorities: our engineering ethos, our commitment to customer experience, and our core values.

With that in mind, we set out not just to redesign our look, but to bring clarity to who we truly are. We aligned our website, voice, and purpose to reflect the same standards our engineers uphold every day.

The heart of the evolution: Engineering First

Engineering has always been at the core of Laketec. We don’t believe in superficial solutions or glitzy gimmicks. We believe in infrastructure that works, systems built to last, and designs that anticipate the future.

Now, “Engineering better connections” is more than a tagline—it’s the lens through which we make decisions. We hire top-tier engineering talent. We invest in continuous learning, certifications, and hands-on mastery. And we bring that depth of expertise to every customer engagement.

But technical excellence without service is uninspired. So we pair engineering rigor with a relentless focus on providing a top-tier experience for our customers through clear communication, thoughtful design, responsive support, and trustworthy relationships.

A new direction with roots in our history

This new identity doesn’t erase who we’ve been, it builds directly upon it. As we deepen our focus on IT infrastructure, we are expanding our footprint. I’m thrilled to announce our continued push into Michigan and southern Ohio, regions that represent both opportunity and promise. We’re committed to bringing Laketec’s brand of engineering-driven infrastructure solutions there.

We’ll continue to support hybrid cloud, networking, security, structured cabling, collaboration, and managed services packaged as outcomes and solutions, not product catalogs. Our Laketec360 and “Everything-as-a-Service” frameworks remain central to how we deliver value.

Thanking those who shaped this chapter

No journey of transformation happens alone. To our customers—past, present, and future—thank you. Your feedback, projects, and trust over the years have shaped our vision of what’s possible. You’ve pushed us to refine, to go deeper, to raise the bar.

To our engineers, leadership, support teams, marketing crew, and every person who shows up day in and day out—thank you. Your belief in quality, your dedication to every task, and your willingness to evolve have made this vision real.

And specifically, our heartfelt gratitude to ThunderTech, our marketing partner. Their care, strategic insight, and diligence made it possible for us to move from concept to a polished launch. This new website and external messaging stand stronger because of their work.

Looking ahead: Insight, connection, and value

This new website is just the beginning. As Laketec steps into this new chapter, we will deliver not only updated messaging but fresh content: podcasts, industry expert insights, and thought leadership in IT infrastructure. We want to become a resource you trust not only as a vendor, but as a partner and guide.

We invite you to explore the site, dig into our perspectives, and engage with us on your infrastructure challenges. Whether you’re in Detroit, southern Ohio, or anywhere else, we’re ready to engineer your next connection.

Join us on this chapter

I’m deeply excited for what the future holds. Our external presence now better aligns with our internal excellence. Our mission is sharper. Our values remain unwavering. And our commitment is stronger than ever.

Take a moment to browse Laketec.com. Listen to our podcasts. Read our insights. If you have any IT infrastructure needs—whether network engineering, cloud and security solutions, structured cabling, collaboration, or managed IT services, reach out.

Let’s connect. Let’s build infrastructure that doesn’t just function but empowers your ambitions.

Our next chapter is already being written and we can’t wait to write it with you.

Joe Little

President, Laketec